In the context of the fierce and ongoing war between social networking sites and applications, especially after Facebook's recent scandal over leaking user data to Cambridge Analytics, Snape turned ridiculously to rival Facebook in an innovative way.
Everyone knows the tense relations between Facebook and Snapchat, especially after the latter rejected in the past a presentation submitted by Facebook for the acquisition, which led Mark Zuckerberg copying a large number of features created by Snapchat, which contributed to the success of a number of Facebook applications especially Ingram and Instagram.
Snape has chosen to ridicule its competitor and its vulgar enemy Facebook after the scandal of Cambridge Analytics through the launch of a new filter for users in the United States of America exclusively on Sunday, April 1, the new Filter applied by the user in his picture shows a facade similar to the facade of Facebook images, but it was written in Russian, In reference to possible relations between the company and the Russian regime in the case of US presidential elections.
